This is how it starts – a boy, a girl, a bat, a ball, a stick and a puck. Kids just love to play.


My Sons


And where that love of the game takes them is to fields and stadiums and rinks everywhere and – to lifelong team loyalty.


The story of ALWAYS Books begins at a football game.

Not just any football game. A game where the team wears green and white and the fans wear watermelons on their head. It happens in Regina, Saskatchewan but it could be anywhere. Like where you live. Where the story is about your team – from its traditions to tailgating. Where winning matters. You wear your passion on your sleeve – cardinal and gold, double blue, red and white. You are a fan for life. And you love your team! ( I know, I love mine.)

Today, we’re all about the kids. Precious, pint-sized fans. Babies born knowing what team they cheer for! Who join moms and dads in front of the TV on game day. Go to their very first game with a favourite aunt or uncle. Already on their way to becoming a fan for life.


And it’s where we come in. ALWAYS Books is the way we tell it. We create books that let you pass your love of team onto the next generation. A ball cap and a jersey are a start. We believe a story is so much more! Cheering and reading. We love that combination and thousands of fans who’ve bought our books do too. The HOME Team, The ALWAYS Team or Always a Trojan are the perfect gift for baby, birthdays, holidays and any day you want to celebrate your team.

Our own story just keeps growing. We’re in the big leagues – NHL, CFL, NCAA football.

We want to interact with you, too! Whether you wear a watermelon on your head, a maple leaf over your heart, you cheer alongside Youppi! or Carlton or Tommy Hawk. We get why you’re a fan for life. We know how it all began. And, we’re with you now to keep it going!


A Fan for Life is your story.